CASE STUDY OF WHITAKER WELLNESS CENTER CAMPAIGN

CHALLENGE - How do you get patients with heart trouble to call a doctor when surveys show that heart patients think their doctors aren't telling the truth?

BRIGHT IDEA - Don't have the doctor speak in the commercial. Surveys showed that patients mostly trust other patients. So we have the patients who got their heart problem fixed to make the commercial. As in all DRTV, an incentive was offered... a DVD "Heart Diseases Myths... EXPOSED What doctors don't want you to know"

OUTCOME - So many leads came in the entire cost of the campaign could be recouped by closing 3% of the leads.

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