REALLY Simple Marketing Solutions

This is a series on marketing solutions. Often the simplest solution is the best. Here’s one you might find interesting.

Never driven a Ferrari?  Has the rich Corinthian leather of Lamborghini never touched your what’s-it?  Don’t be dismayed. Both cars are so loud you can barely hear yourself think.

And about the only thought you have is, “I hope the girls are watching and are really impressed because my hearings nearly gone.”

In fact, Lambo drivers usually hang out at biker bars  because they’re the only people who talk loud enough to a Lambo owner to hear.

That aside, however, brings us to our story.

For several decades Alpine and Lamborghini were positioned together.  Alpine was launching a new technology and wanted a full-blown TV commercial shot on 35mm.  The agency, Kalis and Savage, derived the creative storyboard in which a Ferrari challenges a Lamborghini to a race.  When the light turns green the Ferrari blazes off into the dark night.

The Lambo?  Well he’s more entranced by the music flowing our of the new DDDrive speakers.*

So, we set it all up.  Who won?  Ferrari? Lamborghini?  Well, I suppose you could say Alpine won…because the commercial won multiple awards.

Take a look…

*The DDDrive speaker was an experimental speaker in which magnetic flux was poured into an acrylic mold so that the magnet in the speaker would have greatly improved accuracy in the flux fields created.

Written By: Fletch Murray

Fletch Murray