It’s the time of year for New Year’s resolutions. Lose weight. Straighten up. Fly right. Stop this. Stop that.
But why not decide to START some things this year? The Association can help.
Our purpose, here at The Association, is to increase marketing results for our clients.
We have a broad spectrum of “results-oriented” specialists available for your marketing campaigns – Social
Networking, Pay Per Click, Web Videos, Animations, TV commercials….
But will a new campaign work? Should you risk your money?
The Ogilvy & Mather* website says, “Creating an emotional connection is one of the hardest things to do in marketing.”
We agree. That’s why we’ve got Tracy Locke doing market research. In her unique method of market research, she finds the “golden” data that guides our creative team to come up with campaigns that make the phone ring.
For example, Tracy found out that heart patients don’t trust their doctors. She discovered they only trust other heart patients. So we our TV spots featured heart patients not doctors. She found out that people don’t trust lawyers. So we repositioned our attorney client to be a “consumer advocate”. Both campaigns worked, on the Internet as well as TV.
On the Internet, our campaigns produce 4x the industry average in Pay Per Click (PPC) conversions. What that means is once a prospect clicks on the pay per click ad, they go to a “landing page”. On that page, they either fill out a form (convert) or they don’t. If they don’t convert, your money’s wasted. So, our PPC campaigns produce 4 times as many conversions for your money.
And, on that “old” medium, television, our TV spots are pulling leads at $13.58 each!
This is why we tell clients that our campaigns are investments. They generate revenue, build your customer base and make a great future.
Bottom line: We make the phone ring.
Call us and we can get you on your way to a nice 2010.
That’s our purpose.
Go, baby, go!
*Ogilvy & Mather – an international advertising, marketing, and public relations agency based in New York City and owned by the WPP Group.
